Experience:
- One of four college students chosen to participate in the Millennial Mayhem Panel in November 2011 during the ProMax Sports Media Conference
- Started The Sports Slant, an opinionated sports blog, in High School that generated over 750,000 page views and had content syndicated on Yardbarker, The Bleacher Report, and The Seattle Post
- Took a Sports Marketing Class during Fall 2011 and gave a final presentation about how an extended playoff would impact the revenue of Major League Baseball
- Presented on Home Field Advantage in Soccer for Sports Economics
- Avid reader of Sports Business Journal and Sports Business Blogs
Opinions:
On TV Everywhere - As technology pushes media consumption to smaller screen devices, sports teams and leagues need to embrace TV everywhere. Fans will always want to be connected to their favorite players and teams, no matter where they are located and will pay a premium to do so, as long as the quality of streaming matches the quality on television. Otherwise, fans will resort to third party streams to circumvent the system.
On Content - The best sports media companies combine short form content and long-form analysis. A great example of this a paradigm is ESPN, which has both quick recaps of games and longer analysis, especially through its sister properties: FiveThirtyEight and Grantland. In order for teams to control their own content, they must embrace both mediums and offer a more localized perspective than national sports websites. Teams should also not censor content about their teams, as fans will quickly move to blogs and other team related banter.
On MLS - I believe the professional sports league that is poised for the most growth over the next five years is Major League Soccer (MLS). The MLS has many different factors working in its favor including its new television contract with NBC, a growing minority population in the United States, a strong American youth soccer culture, and a passionate fan base in the Pacific Northwest. A few things the league needs to do to maintain its growth is to continue to target high-profile players, be accessible to fans, and develop cornerstone franchises in Montreal and New York.
Follow me on twitter @StanRosenberg for more of my sports opinions.
On Content - The best sports media companies combine short form content and long-form analysis. A great example of this a paradigm is ESPN, which has both quick recaps of games and longer analysis, especially through its sister properties: FiveThirtyEight and Grantland. In order for teams to control their own content, they must embrace both mediums and offer a more localized perspective than national sports websites. Teams should also not censor content about their teams, as fans will quickly move to blogs and other team related banter.
On MLS - I believe the professional sports league that is poised for the most growth over the next five years is Major League Soccer (MLS). The MLS has many different factors working in its favor including its new television contract with NBC, a growing minority population in the United States, a strong American youth soccer culture, and a passionate fan base in the Pacific Northwest. A few things the league needs to do to maintain its growth is to continue to target high-profile players, be accessible to fans, and develop cornerstone franchises in Montreal and New York.
Follow me on twitter @StanRosenberg for more of my sports opinions.